Marketing & Consumer Engagement
NEW! Health care 2012: a snapshot of consumer opinion
As the health care landscape continues to evolve, it’s more important than ever to stay abreast of changing opinions and expectations. This report provides findings from a study of consumers on a range of issues, from health information media preferences, to topic interest and factors that influence care choices.
Health Care in the Age of Reform: a Snapshot of Consumer Opinion
With the onset of health care reform, it’s a rapidly changing world for health care organizations and health consumers. This research brief provides important insight into consumer awareness, expectations, and behaviors across a wide range of health care-related topics. Make sure you understand consumers’ current attitudes in your marketplace.
Make Way for the Millennials
The millennials, born between 1982 and 2002, are poised to reshape health care marketing as we know it. As the first generation to grow up surrounded by digital media, they’re dramatically different in the ways they seek information, and act upon it. This report is filled with research and data to help you effectively reach this emerging market.
Unleashing the Power of Membership Marketing Programs
Discover how to launch a customer loyalty program to drive revenue and build business for your hospital. Learn how to establish a club to retain existing patients and attract new customers at the same time.
Publication Impact Report for Health Plans
Understand the power of a member publication. This report is filled with valuable research findings about what makes a member publication appealing and what topics your members want to read about next.
Publication Impact Report for Hospitals
Packed with research data! Find out how a health publication sent by a hospital can affect brand, website traffic, and loyalty. Learn what topics readers are most interested in, as well as the “hot buttons” for specific segments.
What Women Want: How to Reach Your Most Important Consumer Segment
You know women are important, but this Executive Report outlines 10 proven tactics to get the attention—and business—of your women’s market. The report also features in-depth profiles of boomers, the “sandwich generation,” and more!
Design Annual
At Krames StayWell, we believe that design should be strategically driven. Discover how we partner with clients to create custom solutions that are one-of-a-kind, not one-of-a-crowd. This report showcases some of our best design work for clients.
Are You Ready for the Boomer Boom?
Every seven seconds for the next 18 years, an American will turn 50. Because mature adults are spending three times more per capita on health care, it’s crucial to comprehend the strategic importance of the boomer market as they are poised to become your largest consumer segment. This report shares insight into how to deliver information that will engage and motivate boomers.
Parent Power
Learn how to become a trusted health care source for parents, and you’ll be rewarded with a loyal, lifetime customer base. This report is filled with facts, data, and information on how to effectively reach this important market segment.
New Media Research
Find out exactly what consumers think about today’s new media formats—podcasts, video, interactive tools, and online health libraries—and how your organization can be there with the right information, at the right time, in the right format.
Best in Class Websites
When determining website excellence, certain hospitals definitely stand out. These digital innovators are clearly "Best-in-Class."
To learn about the latest leaders in website design, content and interactive strategy, download a copy of the 2011 "Best-in-Class Awards" brochure, sponsored by Greystone.Net and Krames Staywell. Read about this year's 31 winners and how unique internet solutions earned them the "Best-in-Class" distinction.
How to Reach Hispanics—Proven Tactics
If you're not reaching the Hispanic population with health messages, you'd better start. As the fastest-growing minority ethnic group in the country, the Hispanic market enjoys purchasing power expected to top $1 trillion this year. And with a population that's expected to triple in the next 50 years, there's no time to waste. Providing health material in Spanish to this key consumer segment is a must. But for major impact, it's also important to consider socioeconomic and cultural differences.
Mature Women and Health Information
Women ages 60-65 march to different drummers than our grandmothers. They are better educated, more health savvy, and most likely to make purchasing and health care decisions for their households, even friends. They offer organizations like yours a ready and inquisitive market because they're making transitional decisions--for themselves and their loved ones.
Consumer research from Krames StayWell has yielded some important findings about how these women gather information and make health care choices.
Patient Education, Health Literacy and Emerging Technology
Increasing EMR Value with Krames StayWell Patient Education
Whether you have a fully functioning EMR in place or you are only beginning to implement, integrating patient education into your workflow provides clinicians with valuable patient communication tools to help increase treatment compliance, improve quality of care throughout your facility or health system, standardize education, boost patient satisfaction, and help you meet Meaningful Use requirements.
Enhancing the Patient Portal or Personal Health Record with Krames StayWell Patient Education
In the last year alone, great strides have been made toward the adoption of a patient portal or a personal health record (PHR). The PHR is a major advance in putting consumers in charge of their own health care.
Reducing Hospital Readmissions With Enhanced Patient Education
At least 20 percent of all patients who are admitted to a U.S. hospital make a repeat visit within 30 days of discharge, according to Medicare and others who’ve studied the pervasive problem of hospital readmissions.
Advancing Emergency Department Discharge Instructions
Did your ED patients today understand their discharge instructions? Research suggests they didn’t.
Improving the Informed Consent Process
When informed consent is a piece of paper, it fulfills a legal obligation. When it’s a process, it improves quality of care.
Patient-Centered Informed Consent
How do we get from “sign here” to patient-centered informed consent?
Towards a Patient-Centered Education Program
At first glance, it sounds needlessly redundant: Patient-centered patient education program. Of course patient education is patient-centered—that’s what it’s all about, right?
Turns out, it’s not so simple.
Taking Patient Education to a New Level
Once upon a time, patient education consisted of a clinician talking and a patient listening—and maybe a sheet of paper to take home. But that just doesn’t cut it anymore.
Meaningful Use Requirements for Patient Education
Patient education and engagement are important requirements for that Holy Grail of health IT: meaningful use of electronic health records (EHRs).
Medication Adherence Interventions
The story is in the statistics: 65% of all prescriptions show non-compliance; 33% of all prescriptions are not even filled; medication-related hospital admissions cost $100 billion every year. Yet, studies show that education interventions can be effective in improving adherence. The time has come to use Krames Medication Adherence Interventions triggered by your data to help improve outcomes while lowering costs.
Clear & Effective Patient Discharge Instructions Pay Off
Read how St. Joseph Health System’s found investment in Exit-Writer for three urgent care centers improved efficiency and paid for itself within two months.
Executable Content and Anticipatory Care Management
The promise of engaging consumers in their care to improve outcomes, increase satisfaction and lower costs is at hand. Data analysis tools help us predict the future costs of ill people and people likely to become ill in the future. Actionable, behavior-based education is available to be dispensed at the time when your member needs to make a better health care decision. Anticipatory Care Management programs facilitate the use of available data to target high-risk people who can benefit from early intervention. And that can prevent high-cost events. Prevention that not only improves outcomes, but makes a real difference to your bottom line.
Health Information Arrays: a Powerful Prescription
Information array therapy has the potential to become a powerful tool for consumers, physicians, hospitals and health insurers alike, via an integrated process that enables better-informed people to become more involved in their own care to stay healthier. This informative study explores new and emerging web technology that offers higher quality, more cost-effective health care.